Effective Date: April 1st, 2025
When you use ReRenters services to find, buy, rent, or sell your home, get a mortgage, or connect to a real estate professional, we know you’re trusting us with your data. We also know we have a responsibility to respect your privacy, and we work hard to do just that. This Privacy Notice explains what personal data we collect, why we use it, who we share it with, and how we protect it, along with the tools you can use to manage your privacy.
Who We Are: ReRenters offers a wide range of offerings that focus on all stages of your home journey: searching, renting, buying, selling, financing, and home improvement.
We know that everyone’s home journey is different, and that deciding on the right place to call home is an intimate, personal experience. Along with a wealth of information about homes, neighborhoods, market conditions, local real estate professionals, and financing options, we also use the information you give us to provide and improve our services and help you find your next home.
When we use the terms “ReRenters,” “we,” “us,” or “our” in this Privacy Notice, we are referring to Reenters’ affiliates, subsidiaries, and brands.
Our Offerings: When we use the terms “offerings” or “services,” we are referring to our Internet websites, mobile applications, and other services that link to this Privacy Notice and that we offer and manage on our own behalf, including:
This Privacy Notice does not cover or address:
For offerings provided by our customers who are real estate professionals (such as real estate agents, builders, third-party lenders, and property managers), please refer to the privacy notice of the real estate professional with whom you have a relationship for information on how they engage us to process your personal data.
What is Personal Data?
When we use the term “personal data” in this Privacy Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual or household. It does not include aggregated or de-identified information that is maintained in a form that is not capable of being associated with or reasonably linked to you or another individual.
Our Collection and Use of Personal Data
The personal data we collect, the way we collect it, and how we use it will depend on how you are interacting with us and the type of services you use (e.g., submit a request/inquiry, register for an account, or otherwise contact us or interact with us). We also collect personal data automatically when you interact with our websites and other services and may also collect personal data from other sources and third parties.
Information You Give Us or Create Using Our Services
Collection of Personal Data
When you use our services, websites, or apps, or otherwise engage with us, we collect personal data from you. We might also collect personal data about you from our business partners, payment processors, service providers, and other third parties who collect personal data on our behalf. This information might include:
Although we often collect the personal data described above directly from you, we may also collect certain information through our business partners, service providers, and other third parties that collect it on our behalf, such as communications providers, data brokers, payment processors, payment system providers, and information technology providers.
Please note that we link the personal data we collect in connection with our services with the other personal data that we collect and may use it for the purposes we describe in more detail in the other sections of this Privacy Notice.
Information We Collect as You Use Our Services
As is true of most digital platforms, we and our third-party service providers collect certain personal data automatically when you visit or interact with our websites, mobile apps, and other online services. This includes things like your home search history, homes you view, purchase activity, what you’ve clicked on, and the amount of time you spend looking at different parts of our websites. We typically collect this information through the use automatic data collection technologies, including (i) cookies or small data files that are stored on an individual’s computer and (ii) other, related technologies, such as web beacons, pixels, embedded scripts, mobile SDKs, location-identifying technologies, and logging technologies, and we may use third-party services or technologies to collect this information. We do not allow these third parties to use this information for anything other than providing us with specific services. Information we collect automatically about you may be combined with other personal information we collect directly from you or receive from other sources.
Specifically, we and our third-party partners may use tracking technologies to automatically collect commercial information, preferences, and internet, network and device information, including:
This information allows us to improve your customer experience. For example, we may use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes. We may also use this information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the websites; (b) provide custom, personalized content, and information; (c) identify and contact you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) perform analytics and detect usage patterns on our services; (f) diagnose or fix technology problems; (g) detect or prevent fraud or other harmful activities; and (h) otherwise to plan for and enhance our services.
We and our third-party partners may collect information through tracking technologies for personalized advertising purposes. To learn more about our advertising practices and your choices relating to advertising, please see “Third-Party Tracking and Interest-Based Advertising.”
Collection of Personal Data from Third Parties
In addition to the personal data collected above, we may also collect personal data as follows:
Other Collection of Personal Data
Other circumstances where we may collect personal information from or about individuals:
Uses of Personal Data
In addition to the uses identified above, we use the personal data we collect to:
Disclosure of Personal Data
We may disclose your personal data in the instances described below. For further information on your choices regarding your information, see the “Choices About Your Data” section below.
We disclose your personal data in the following ways:
Choices About Your Data
Profile Access and Data Sharing. You may access and update your profile information, such as your username, address, or billing information, and may change some of your data sharing preferences on your account page.
Geolocation and Device Permissions. You are free to decline to provide precise geolocation information through your mobile device settings or any prompt requesting location information. You may also control (opt-in or opt-out) the collection of geolocation data by adjusting your location services options in your mobile device or browser settings. We may continue to approximate your location based on your IP address when you access the services. If you would like to update your device permissions, such as permissions to access your camera, you can do so in your mobile device settings.
Promotional Email Communications. You can stop receiving promotional email communications from us by following the “unsubscribe” instructions provided in such communications or by visiting the Account Settings page in your account on our website. We make every effort to promptly process all unsubscribe requests. You may still receive service-related communications, including account verification, transactional communications, changes/updates to features of the services, and technical and security notices.
Third Party Tracking and Interest-Based Advertising. We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. To learn more about our advertising practices and your choices relating to advertising, please see “Third-Party Tracking and Interest-Based Advertising” for more information.
You may also have additional choices regarding your personal data depending on your state of residency. Please refer to our “U.S. State Privacy Disclosures” below for information about additional privacy choices that may be available to you. You may take action regarding your personal data in our Privacy Portal.
Third-Party Tracking and Interest-Based Advertising
We may participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. We may permit third party online advertising networks, social media companies, and other third-party services to collect information about your use of our websites, including our mobile apps, over time so that they may play or display ads on our services, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons or pixels, embedded scripts, mobile SDKs, location-identifying technologies, and similar technology (collectively, “tracking technologies”), which recognize the device you are using and collect information, including clickstream information, browser type, time and date you visited the site, device ID or AdID, geolocation, and other information. We may share a common account identifier (such as an e-mail address or user ID) or hashed data with our third-party advertising partners to help identify you across devices. We and our third-party partners may use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.
We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We may share a common account identifier (such as a hashed email address or user ID) or work with third-party partners who use tracking technologies or statistical modeling tools to determine if two or more devices are linked to a single user or household. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices (including to improve your user experience), to perform analytics, and to measure the performance of our advertising campaigns.
Your Choices. As noted above, depending on your browser or mobile device, you may be able to set your browser to delete or notify you of cookies and other tracking technology by actively managing the settings on your browser or mobile device. You can also manage cookies by clicking the “Cookie Preference” link at the bottom of our websites. You may be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). Please note that opt-outs are browser specific, so opting out on one browser will not affect a second browser, or device. Moreover, if you buy a new device, use a different browser, or clear all your cookies, you will have to opt out all over again. To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org/choices, and/or the DAA’s resources at www.aboutads.info/choices. You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app. Note that some of these opt-outs may not be effective unless your browser is set to accept cookies. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again.
Retention
We strive to retain your personal data only for as long as is reasonably necessary to fulfill the purpose for which it was collected and in accordance with applicable laws. The following is considered in determining appropriate retention periods:
Once the retention of your personal data is no longer necessary for the purposes outlined above, we will either delete or de-identify the personal data. We may retain copies of your personal data in backup archives. In these cases, your personal data is stored securely and isolated from further processing until deletion or de-identification is possible. Should our systems need to be restored with backups, unnecessary personal data will be deleted at the time of restoration.
Children’s Personal Data
Our websites and online services are not directed to, and we do not intend to or knowingly collect or solicit personal data from children under the age of 13. If you are under the age of 13, please do not use our websites or online services or otherwise provide us with any personal data either directly or by other means. If a child under the age of 13 has provided personal data to us, we encourage the child’s parent or guardian to contact us as described below to request that we remove the personal data from our systems. If we learn that any personal data we collect has been provided by a child under the age of 13, we will promptly delete that personal data.
Region-Specific Disclosures
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal data about residents of certain countries, regions, or states. Please see below for disclosures that may be applicable to you:
Third-Party Websites
Our websites and online services may include links to or redirect you to third-party websites, plug-ins, and applications, including social media services where you may connect with us. Third-party websites may also reference or link to our websites and online services. Except where we post, link to, or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal data practices of third-party websites and online services or the practices of other third parties. To learn about these third parties’ personal data practices, please visit their respective privacy notices.
Updates to this Privacy Notice
We will update this Privacy Notice from time to time. When we make changes to this Privacy Notice, we will change the “Effective Date” at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify you through appropriate communication channels, as required by applicable law. All changes shall be effective from the date of publication unless otherwise provided in the notification.
Contact Us
If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to privacy@ReRenters.com.
Alternatively, inquiries may be addressed to:
ReRenters, Inc.
Attn: Consumer Care
1301 Second Avenue
Floor 36
Seattle, WA 98101
U.S. State Privacy Disclosures
These U.S. State Privacy Disclosures supplement the above information by providing additional information about our personal data processing practices. Unless otherwise expressly stated, all terms defined in our Privacy Notice retain the same meaning in these Disclosures.
Additional Personal Data Disclosures
Personal Data Disclosures
We disclose all of the categories of personal data we collect to the categories of recipients set forth in the Disclosure of Personal Data section of our Privacy Notice.
Personal Data Sales and Targeted Advertising
Our disclosure of personal data to the following categories of third parties may qualify as the sale of personal data, or the sharing or processing of personal data for the purpose of displaying advertisements that are selected based on personal data obtained or inferred over time from an individual’s activities across businesses or distinctly-branded websites, applications, or other services (otherwise known as “targeted advertising” or “cross-context behavioral advertising”) under certain privacy laws:
Depending on your state of residency and subject to certain legal limitations and exceptions, you may be able to limit or opt-out of the sale of personal data or the processing of personal data for purposes of targeted advertising.
Please note we do not sell the personal data of individuals we know to be less than 18 years of age or share such information for targeted advertising purposes.
Sensitive Information
Some types of personal data we collect may be classified as “sensitive” under certain privacy laws (“sensitive information”). To the extent we collect sensitive information, we use this sensitive information for the purposes set forth in the “Our Collection and Use of Personal Data” section of our Privacy Notice, to enter into and perform a contract with you, to fulfil your requests and perform our service, to comply with legal and regulatory requirements, to protect the life or physical safety of you or others, or as otherwise permissible for our internal business purposes consistent with applicable laws. Specifically:
We do not sell your sensitive information, and we do not process or otherwise share sensitive information for the purpose of targeted advertising. We may request your consent before collecting sensitive information, and/or you may be able to limit, or withdraw consent for, our processing of sensitive information, subject to certain legal limitations and exceptions (as described in the Your Rights and Choices section below).
De-identified Information
We may at times receive or process personal data to create de-identified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain de-identified data, we will maintain and use the data in de-identified form and not attempt to re-identify the data except as required or permitted by law.
Minors
We do not sell or, for the purpose of targeted advertising, share the personal data of individuals we know to be less than 18 years of age or other age specified by applicable law in your state of residence.
If you are under the age of 18 and you want to remove your name or comments from our website or publicly displayed content, please contact us directly at privacy@ReRenters.com. We may not be able to modify or delete your information in all circumstances.
If you wish to submit a privacy request on behalf of your minor child in accordance with applicable jurisdictional laws, you must provide sufficient information to allow us to reasonably verify your child is the person about whom we collected personal information and you are authorized to submit the request on your child’s behalf (i.e., you are the child’s legal guardian or authorized representative).
Your Privacy Choices
You may be able to exercise some or all of the following rights:
The Right to Know | The right to confirm whether we are processing your personal data and, under some state laws, to obtain certain personalized details about the personal data we have collected about you, including: |
The Right to Access & Portability | The right to obtain access to the personal data we have collected about you and, where required by law, the right to obtain a copy of the personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. |
The Right to Correction | The right to correct inaccuracies in your personal data, considering the nature of the personal data and the purposes of the processing of the personal data. |
The Right to Deletion | The right to have us delete the personal data we maintain about you. |
The Right to Opt-Out of Sales or Sharing of Personal Data | The right to direct us not to “sell” your personal data to third parties for monetary or other valuable consideration, or “share” your personal data to third parties for cross-context behavioral advertising purposes and targeted advertising purposes. |
The Right to Withdraw Consent/Opt-Out of Sensitive Information Processing | The right to withdraw consent you previously provided to us to collect and process your sensitive information. |
For Residents of Delaware and Oregon:
The Right to a List of Third Parties | The right to request a list of the specific third parties (as defined under applicable law) to whom we disclose personal data. To exercise this right, please email us at privacy@ReRenters.com. |
Automated Decision-Making and Profiling. We do not conduct automated processing of personal data for the purpose of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects, as those practices are defined under applicable laws. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.
Depending on your state of residence, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate, or quality of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.
Submitting Privacy Rights Requests
To submit a request to exercise one of the privacy rights identified above, please:
We will respond to such requests in accordance with applicable privacy law in your state of residence. We may need to verify your identity before processing your request. To submit a request, you’ll need to log in to your account with us so we can verify your identity. If you can’t log in or don’t have an account, we may not be able to link you to any personal data of yours on our systems, but we’ll do our best. In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. We will use personal data provided in connection with a rights request only to review and comply with the request.
To Exercise Your Right to Opt-Out of Personal Data Sales or Sharing for Targeted Advertising
Unless you have exercised your Right to Opt-Out, we may disclose your personal data to third parties for online advertising purposes who may use such information for their own purposes in accordance with their own privacy notices. Under some state laws, disclosing personal data for online advertising like this may be considered a “sale” of personal data or “sharing” of personal data for targeted advertising or cross-context behavioral advertising purposes.
Except for this kind of selling or sharing, ReRenters doesn’t otherwise sell any of your personal data.
You always have control over whether tracking technologies work on your devices. At any time, you can use our cookie preference tools (see “Cookie Preferences” linked in our websites’ footer) to manage what kinds of cookies and other tracking technologies you’re comfortable with. See our Privacy Portal for information about how to access these tools. You can also disable cookies altogether by adjusting the settings on your browser. However, if you choose to disable some or all cookies, some parts of our services may no longer function as intended. For more information, see the “Third-Party Tracking and Interest-Based Advertising” section in the Privacy Notice.
If you have an account, we recommend logging into your account before submitting an Opt-Out request, which will help us to honor this request across other devices you may use in connection with your account. You do not need to create an account with us to exercise your Right to Opt-Out. However, we may ask you to provide additional personal data so that we can properly identify you to track compliance with you opt-out request. We will only use personal data provided in an opt-out request to review and comply with the request. If you choose not to provide this data, we may be able to process your request only to the extent we are able to identify you in our data systems.
To exercise the Right to opt Out of Personal Information Sales or Sharing as it relates to the use of cookies and other tracking technologies for targeted advertising purposes, please visit our Privacy Portal or click on the “Cookie Preference” link in the footer of the website for which you wish to exercise your Right to opt Out.
If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager (see “Cookie Preference” link in the footer of our websites). Please note this opt-out tool is website-, device-, and browser-specific, so you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting.
Submitting Authorized Agent Requests
In certain circumstances, you are permitted by law to use an authorized agent to submit requests on your behalf through the designated methods set forth above where we can verify the authorized agent’s authority to act on your behalf. In order to verify the authorized agent’s authority, we generally require evidence of either: (i) a valid power of attorney; or (ii) a signed letter containing your name and contact information, the name and contact information of the authorized agent, and a statement of authorization for the request. Depending on the evidence provided and your state of residence, we may still need to separately reach out to you to confirm the authorized agent has permission to act on your behalf and to verify your identity in connection with the request.
Appealing Privacy Rights Decisions
Depending on your state of residence, you may be able to appeal a decision we have made in connection with your privacy rights request. All appeal requests should be submitted via email to privacy@ReRenters.com.
California-Specific Disclosures
The following disclosures only apply to residents of the State of California.
California Categories of Personal Data
California law requires we provide disclosures to you about what personal data we collect by reference to the enumerated categories of personal data set forth within California law. To address this obligation, we have identified below the relevant enumerated California personal data category for the personal data, sources and purposes described in the “Our Collection and Use of Personal Data” section of our Privacy Notice:
We collect this data from the following sources: directly from you, from our business partners and affiliates, from your browser or device when you visit our mobile app(s) or use our Services, or from third parties that you permit to share information with us. Please see “Our Collection and Use of Personal Data” section of our Privacy Notice for more information about the sources of personal data we collect. We disclose all of these categories of personal data for a business purpose to service providers or other third parties at the consumer’s direction, as outlined in the “Our Disclosure of Personal Data” section of our Privacy Notice.
“Shine the Light” Disclosures
The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. To opt out of this type of sharing, please visit our Privacy Portal or email us at privacy@ReRenters.com.
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